Website is almost a must for every business today. Lots of people really put an effort and invest into it, simply because having a site may give lots of advantage compare to those who don't.
But does having a website enough? I can say it's a no. Website for your business won't make sense if your target customer won't even reach it. That's the reason why you need to promote it online and even offline. But then again before you start thinking on how you will able to boost its traffic, you must first prioritize how user friendly your site to your visitor.
User experience (UX) should be one of the most important part of your digital marketing campaign. Because a happy visitors not just increase the chance to convert into sales or sign ups but it may also lead them to recommend your site to others.
Here's 3 of the most important things to consider to improve your website user experience.
- Website Responsiveness - Not saying it's a must but lets face it, almost everyone has their own smartphone or tablet today. If you try to research about it you'll learn that average online sales and searches made from mobile user around the world are rapidly increasing until now and will eventually beat the percentage of desktop user sooner or later. Even the biggest search engine like Google itself launch their new algorithm that will favor responsive website in their search result.
- Site Speed - This is pretty a common sense. Obviously if you put yourself as a visitor, then you definitely hates website that takes long to load right? Having a very slow website is definitely a big problem because it will only push your visitors away from your site.
- Navigation - Who cares how cool your design is? if you visitors can't even navigate or find the right pages that they are looking then your website user experience fail and will surely lead for your visitors to leave your site in the moment. Good navigation for your site is always suggested especially for site who has large number of pages. You must properly categories your pages and make sure people can easily see and reach it. Putting a search box, clear navigation menu tab and sitemap are few suggestions you can use to improve your site navigation.
For more tips on how to improve your site user experience, you can visit the link below :